At 2am in the morning when you are pulling your hair out, you read your why statement and it reminds you why you are doing what you are doing..
THE WHY STATEMENT allows you to use it as a filter to make decisions, without it you can waste time or even make counter productive decisions that are not in alignment with your company.
What you end up with are clearly identified in-bounds and out-of-bounds areas.
Answer these questions, and on the following page we will create your "Why Statement".
